You select a target area by zip code and carrier route on USPS.com (map/route link) and the U.S. Postal Service will send your postcards to every address in that neighborhood. That's how they can offer such low postage rates. USPS has very specific rules for EDDM® and specific size postcards that can be delivered, so before you get started, give us a call and we will be happy to guide you through the process. We are a full-service EDDM supplier, we can design, print, and mail for you anywhere in the United States.
If you chose to do your own mailing USPS has specific guidelines that you must follow for Every Door Direct Mail® printing, bundling, and mailing. You may visit USPS.com to read the EDDM® instructions carefully and place your order accordingly. Use the USPS tools to figure out which carrier routes you want to target, and order the appropriate number of postcards. Keep in mind that USPS has a 5000 per day limit on EDDM® mailers.
When using Image First Printing for your complete service you have the benefit of getting an exact number of postcards printed for each specific route. If the route or routes you choose have 636 homes as an example, then we will mail 636 postcards. If you choose to mail on your own then you must order postcards in a set quantity such as 250, 500, 1000.
EDDM® postcards are a powerful tool to tell everyone in specific target areas about your business. The most effective direct mail advertising reaches each customer several times, so plan a multi-touch campaign to reach your neighbors and grow your business.
Every Door Direct Mail® is one of our best selling products, and we ship out thousands each day. We often get asked if Every Door Direct Mail® (EDDM®) is the right type of marketing for our customers’ business. The U.S. Postal Service has been great about educating businesses on the advantages of Every Door Direct Mail®, however there are some details that many business owners do not understand about Every Door Direct Mail®.
These are some basic questions that we ask our customers to learn if Every Door Direct Mail® is right for them.
#1 – Are you mailing to list of your customers? If the answer is “Yes”, then EDDM® is not the right campaign. Every Door Direct Mail® does not use a mailing list and you have to mail to every household on a carrier route.
#2 – Are you a Business to Business (B2B)? If the answer us “Yes” then EDDM® is not right for you because with EDDM® you are mailing to primarily to households and some businesses that fall into the carrier route.
#3 – Can everyone on a postal carrier route enjoy or use your products or services? If the is “Yes”, EDDM is a great fit for your campaign.
#4 – Can I mail a carrier route a week? Yes, with EDDM® you can mail as little as one full postal carrier route or mutliple routes per day.
Every Door Direct Mail® is a great marketing tool for some businesses but it is not always the best solution for every campaign. Give us a call and let us help you decide if Every Door Direct Mail® is right for your campaign.
* 5 sizes approved by USPS for EDDM rates
* 14pr or 16pt stock
* Full Color Both Sides
* Print Quantities 250 - 500,000